A New Year, A Renewed Commitment to Preventing Sexual Exploitation

As we begin a new year, many of us reflect on what we hope to change, strengthen, or protect in the months ahead. At A New Day, January is a time to reaffirm our commitment to prevention—because preventing sexual exploitation starts long before harm occurs.

Sex trafficking and sexual exploitation are fueled by demand. They thrive in silence, misinformation, and lack of awareness. Education remains one of the most effective tools we have to disrupt that cycle.

Parents and caregivers play a critical role in prevention. Conversations about online safety, digital boundaries, and exploitation are not optional—they are essential. Online predators rarely look like strangers. They often present as peers, friends, or romantic interests, gradually building trust before introducing manipulation and control.

Talking openly with youth about:

• Online grooming tactics

• The realities of sexual exploitation and trafficking

• Consent, coercion, and power imbalance

• What to do if something feels unsafe

can significantly reduce risk.

These conversations do not need to be fear-based. They need to be honest, age-appropriate, and ongoing.

If you are unsure how to start these discussions—or if you are concerned about a young person in your life—support is available. A New Day can help connect you to resources, provide guidance, and support families navigating these concerns.

Prevention begins with education. A new year is a powerful place to begin.